Advertising with Welsh Country is online only.
Advertising: We have a standard digital advertising package that is the same cost for all advertisers, £150.00 plus VAT. This is a fixed cost and all benefits are covered within this cost. The more an advertiser uses www.welshcountry.co.uk the more they will get for their money.
For more information about each aspect of working with Welsh Country, please use the menu above.
Welsh Country is mainly B2C but we are also strong across the B2SmallB sector.
If you would prefer to speak to a member of our sales team please give us a ring (01559 372010) or drop us an e-mail advertising@welshcountry.co.uk and we will be happy to discuss the various benefits with you.
Why work with Welsh Country?
Over the past 19 years Welsh Country magazine has developed from a strong multimedia organisation by crossing over the platforms of printed magazine, website and social media. Welsh Country magazine, now online only due in a great part to Covid, prides itself on its passion for Welsh food, Welsh arts & crafts, places of interest in Wales, its history and of course the outstanding Welsh countryside. This remains in place working across just our digital platforms.
We are different to other media as we value our advertisers and their advertising working with them in many ways. Our relationship does not end once your advert is placed – that is only the start.
To cite an example, a food producer wanted to create a new product but did not have the right packaging. Having contacted Welsh Country we thought we knew another business that had that sort of packaging. Having spoken to the second business the idea was shared and these two businesses talked and then jointly brought out this new product.
These type of enquires are quite common and from our point of view gives us great satisfaction that we can help or put people together for their mutual benefit. It’s good to work together.
Multimedia exposure is important to businesses and with the help of our Welsh Country website, Facebook pages, Twitter, LinkedIn and Instagram, we are helping you with promotion.
One of our strengths is in building our relationships with advertisers and please forgive our smugness but, if you are still unsure about us just ask our advertisers about us!
To give you an instant feel for the title, please go to www.welshcountry.co.uk.
To see what we also do for our advertisers, why not follow us on Twitter (@WelshCountry) or like us on Facebook (@Welshcountry) or Instagram (@welshcountry).
We would love the opportunity to do the same for your business and if you’d like to have a chat about how we can work together contact ian@welshcountry.co.uk.
There is also the Welsh Country newsletter which gives us the opportunity to spread snippets of news (no word count limitations) as well as the blog posts which must have 300 words plus.
Digital statistics alter fairly regularly and you can find our digital statistics further down the page and they are no more than a month old.
In conclusion:
To start with we would like to paraphrase a business (Matchmaking) that no longer advertises with us.
“It’s been wonderful working with Welsh Country. Kind, courteous and professional but the audience is too conservative (small c) and family orientated for my business”
Yes it’s strange paraphrasing a business that no longer works with us but does so accurately sum us up.
The Welsh Country team has many decades or experience in media both in print but working in digital media for over 25 years and could be ideal for part of your advertising portfolio.
Our experience tells us what works and what does not work with our audience and we are always learning. For example we no longer look to the matchmaking sector to work with us. Indeed if we feel your business will not benefit from working with us we will most certainly say so. Our best advert is our happy clients.
Over the years Kath, Ian & Russ have worked across and with many types of businesses.
For example having worked with, and being financially involved with, a mail order company’s magazine, we recognise impulse buying. That magazine worked superbly with great responses to offer codes – competitions – discounts – cross mail order selling. That was their audience.
Welsh Country is not that audience and none of those advertising selling techniques work to the same degree.
So why are we saying where Welsh Country does not work? Should we not be shouting how well Welsh Country works?
Most people would but we are not most people! Because we recognise what doesn’t work in a market we also recognise what does work. We understand our audience and as a consequence we understand which partnerships will work and provide a platform for those businesses to thrive.
An excerpt of our Mission Statement
Our goal is to ensure that Welsh Country website continues to have the highest standards of both content and quality. To be “the” recognised online magazine for the whole of Wales, with an excellent reputation for producing an informative and agreeable read, in addition to be enjoyed by a wide age range.
Welsh Country will create a good and vibrant market for all clients who need advertising, promotion and marketing. In creating this market, the philosophy of sharing and co-operating together with those that work with Welsh Country is paramount to each other’s mutual benefit of developing enthusiastically satisfied customers.
We want to have a workplace that is trusting and sharing, so that the success of the business is to the benefit of all team members. Any difficulties can be overcome jointly and severally with ease, whilst achievements can be celebrated by all.
The Welsh Country Audience
As an overview the Welsh Country audience is diverse both in terms of age and geographic distribution across Wales with a smaller but significant audience from across the world.
Although at present not in print, an analysis of subscribers to the magazine, we still feel, gives an accurate analysis of our readers within our digital readership.
Following an analysis of our subscribers, we found that the results completely reflected the subjective analysis of readers that we meet when out and about across Wales. Because of the geodemographic of Wales in general, taking the NRS social grade definitions often shows a blurred picture, so we have analysed against the Acorn 2003 definitions.
Reflecting the huge appeal of the magazine, readers come from a wide base covering 28 different neighbourhood profiles.
There were three distinct groupings within the profiles: 61% of readers came from the grouping 1 – 11. This includes the definitions wealthy suburbs, villages with wealthy commuters, mature affluent home-owning areas, affluent suburbs, older families, mature well-off suburbs, agricultural villages, home-based workers, holiday retreats, older people, home-based workers, home-owning areas, well-off older residents, private flats, elderly people, wealthy achievers, suburban areas, affluent greys, rural communities and prosperous pensioners, retirement areas, affluent working families with mortgages, affluent working couples with mortgages, new homes.
A smaller but significant grouping of 22% of readers fell into Groups 31, 32 and 34 covering home-owning areas with skilled workers, comfortable middle aged, mature home owning areas and self-employed.
Another significant number fell into the neighbourhood profiles of new home owners – young families.
Welsh Country Digital Readership for advertising
Taking figures from our Facebook and Google analytics the diversity of readership is confirmed.
Our Facebook audience has a bias towards a female audience of 71%, whereas our Google audience has a bias towards men of 59%.
The age range is again widespread with the Facebook audience having a bias towards the range 45 – 64 with 50% of our audience with this range. Google though shows an even spread between 25 – 65 plus.
The geographic spread of the Welsh Country audience is more detailed from Facebook which shows 88.3% of our audience from the GB & 5.3% from the USA. When looking at the audience at a town/city level all the top 10 towns are Welsh with the largest audience (only 3.9% though) being Carmarthen, but including Cardiff, Milford Haven, Aberystwyth, Brecon, Mold and Bangor showing that the Welsh audience is pan Wales.
The diversity of the Welsh Country audience is again shown when one looks at the Google Analytics affinity categories. Looking at the top 10 affinities, all it proves is that our audience cannot be sector defined.
4.49% Food & Dining/Cooking Enthusiasts/30 Minute Chefs
3.84% News & Politics/Avid News Readers
3.69% Media & Entertainment/TV Lovers
3.64% Lifestyles & Hobbies/Green Living Enthusiasts
3.23% Sports & Fitness/Sports Fans
3.18% Lifestyles & Hobbies/Outdoor Enthusiasts
2.73% Media & Entertainment/Book Lovers
2.63% Beauty & Wellness/Frequently Visits Salons
2.63% Shoppers/Value Shoppers
2.58% Lifestyles & Hobbies/Family-Focused
Advertising Options
With Welsh Country magazine going online only we have simplified the advertising options. Standard Digital Advertising & Additional Digital Display
Welsh Country Standard Digital Advertising has 4 components to it:
1. A main ‘home’ style page with your introduction always at the top. When Welsh Country gets more news from you we publish as a new post. If the news is significant and not time sensitive we then add a link to the page. We always add a link to supplementary posts back to your home page. This aids search engine optimisation but also helps Google recognise your home page as an important page within the Welsh Country website. This ‘home’ style page will be a minimum of 300 words with an/or selection of image/s.
This home page is located in the most logical place within the Welsh Country website. For example, Food producers in the Best of Welsh Section, Arts and Craft makers in the Arts and Craft section etc.
2. A listing in the relevant quick directory. This has a link to your page within the Welsh Country website, but also to your own website or Facebook page with brief text and an image.
3. Your news style blog posts will appear as an article in chronological order in our website ‘News Around Wales’ pages and if relevant also Welsh Arts News or Welsh Food News. These blog posts when they are posted will also be posted on the Welsh Country Facebook – Twitter and Instagram platforms, plus the Linkedin platform of Ian Mole.
4. Diary Dates: There are so many reasons why any business wants to publicise an event either as their main business or as an event relevant to their business. This section is a very popular area of the website. To explain this more fully see events diary below.
Cost: £150.00 plus VAT for a period of 12 months. This can be paid in monthly instalments at £16.00 per month but remains a twelve month contract, and totals £166.00 plus VAT.
Additional Digital Display
Welsh Country has in addition, three front page advertising spaces which appear constantly when on the website. These three spaces are all revolving* but we limit the number of adverts within any position to 5. The adverts are a banner to the right of the Welsh Country masthead and two column advertising places in the right hand column of the website. The header banner is 728 x 90 pixels, whilst the right hand column adverts are 360 pixels wide and 360 height.
* By revolving we mean that in the same space we can post up to a maximum of 5 adverts that change every time the page is refreshed, or that the website browser moves to another page within the website.
Cost: £75.00 plus VAT for any of the spaces, for a period of a calendar month.
Examples
Examples of existing advertisers and their digital foot print on the Welsh Country website. The examples vary from a family business to Welsh Institutional icons across the width and breadth of Wales. Your business could also get this sort of coverage by working with Welsh Country.
www.welshcountry.co.uk/life-full-colour/
www.welshcountry.co.uk/national-library-wales/
www.welshcountry.co.uk/south-caernarfon-creameries/
www.welshcountry.co.uk/old-railway-line-garden-centre-farm-shop-and-restaurant/
www.welshcountry.co.uk/ffestiniog-welsh-highland-railways/
www.welshcountry.co.uk/cowbridge-food-and-drink-festival/
Event Diaries
We previously ran a very popular events and festivals page, but felt that this was becoming too big & cumbersome. As a consequence we have created 10 different event categories. This means that when looking for events you are immediately led to the type of event that interests you, rather than ploughing through many irrelevant (to you) listings to find the one you want. At present we have created two diaries for Welsh Arts Events and another for Welsh Arts Exhibitions.
Why two?
Simply the Arts exhibitions tend to be longer events and as a consequence swamp the top listings of a single day Arts event. So separating them makes it fairer and clearer for all.
We will continually amend diaries if we find that anomalies have occurred rather than remove, or not accept entries.
Basic entries are free but those working with Welsh Country have an enhanced entry with personalised images and description published in News around Wales therefore published across the Welsh Country social media platforms.
We envisage these diaries to be applicable for everybody as all businesses either host events or attend events and we will cover both.
At present we have no limit as to the number of entries from any one business but this may change over time. We cannot envisage any restriction below 12.
Again this is within the cost of a Standard Digital advert.
To submit an event we have a standard form to fill in www.welshcountry.co.uk/events-form/
Welsh Food & Drink
For any Welsh Food /Drink related business, whether you produce sell or use food and drink, there are added benefits of working with Welsh Country. Welsh Country magazine has and is creating a comprehensive website bringing together Welsh food and drink producers – Welsh food and drink brands – Welsh food and drink retail outlets and places where Welsh food and drink is used in hospitality.
We hope that this website will not only make it easier for tourists and locals alike to find out where they can buy/eat the delicious offerings of Welsh food and drink, but also bring the different business sectors together, to enable them to promote each other and thus increasing sales in all sectors.
With the effects of Covid the website is still in its youth and it would be really good for your business to be part of this exciting project from the early stages, especially as it is of no cost to you except for some of your time.
All entries are free but those working with Welsh Country have an enhanced entry with personalised images and description.
The website can be found at www.welshfoodanddrink.wales
To be part of this website we ask for is your assistance by filling out the following questionnaire.
The questionnaire looks long, but it is very interactive and only takes you to the sections that are relevant to you and your company, so should only take a few minutes.
www.welshfoodanddrink.wales/welsh-food-drink-questionnaire/
We obviously want to spread the word of your products but contact details will only be publicised should you wish. So anything in the red section will not be published unless you expressly wish it to be done.
The basic listings are free and it is proposed that it will remain free to both the producers, sellers and the public using the site.
We are all aware of projects, that as soon as the funding runs out, so does the project, leaving no lasting benefit or legacy. It is not our intention for that to happen so there will be in the future ‘paid for’ opportunities to enhance producer listings and promote offers within the site.
Your co-operation will enable us to produce a Welsh Food and Drink website that works for all and is of commercial benefit to you.
Welsh Country Statistics as of 01/11/2024
Please find below some figures appertaining to www.welshcountry.co.uk. The first page are the figures the followed by explanations.
We actively discourage fake followers wanting quality fans and followers rather than just creating a large false number.
We show you figures that are in the public domain so that you can, not only check our figures quoted below, but also against your own website and social media. This also enables you to compare us against other media should they offer any sort of multi media coverage. Obviously, numbers change on a daily basis and alter as Google alters its algorithms.
The first check is a recommendation of the now disbanded Superfast Business Wales and is a site that you can check any website. There are some quirks to it but has many good features: Nibbler – Test Any Website
DA: 40 (Source – Moz.com)
PA: 47 (Homepage, Source Moz.com)
Spam Score: 1% (Source – Moz.com)
Website Ranking:
World: (90 day average) 248,234 source Urlm.co.uk
UK: 802,872 page visits per month source Urlm.co.uk
UK: Ranking: 6,283 source Urlm.co.uk
Facebook: 2,806 likes & 3,512 followers
X: 5,265 followers whilst following just 535
Bluesky (@welshcountry, new as of Dec 24): 43 followers
Instagram: 1,673 followers
LinkedIn: 1087 connections
For a fuller deeper picture check www.welshcountry.co.uk on nibbler.co. This website has now changed moving towards websites with sales as their priority but it is still useful.
Backlinks
Advertising on www.welshcountry.co.uk means that as well as relevant text etc you will also get a link from our website to yours or other digital platform, this is known as a backlink.
Backlinks are links that are directed towards your website. Backlinks are important for search engine optimisation (SEO) because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks and consider those websites more relevant than others in their results pages for a search query (www.webconfs.com/importance-of-backlinks-article-5.php).
Domain Authority (DA) & Page Authority (PA)
(Source: Hubspot.com)
Developed by the SEO software company Moz, domain authority is a search engine ranking score that predicts a website’s ability to rank on search engine results pages or SERPs. Domain authority ranges from a score of 1 to 100. The higher your score, the better your website will rank.
To calculate websites’ domain authority, Moz accounts for over 40 factors, like root domains and total number of inbound links. Websites with a large amount of high-quality inbound links, like Wikipedia, have the highest domain authority. New websites with little to no inbound links typically have a domain authority of one.
Moz’s domain authority scale is also logarithmic, which means when your domain authority is higher, it’s harder to improve your authority score. For instance, increasing your domain authority from 70 to 80 is more challenging than increasing your domain authority from 20 to 30.
Additionally, your website’s domain authority can decrease, even if you don’t lose any backlinks, when a high-authority website, like Facebook, receives an influx of backlinks.
Since Moz can’t give the highest-authority websites a domain authority score over 100, they keep their score at 100 while lowering other sites’ domain authority. In other words, your website’s domain authority is relative to the domain authority of the highest authority website.
What is Page Authority?
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
Page Authority is based on data from our web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.
How is Page Authority scored?
We score Page Authority on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. We constantly update the algorithm used to calculate Page Authority, so you may see your score fluctuate from time to time.
What is a “good” Page Authority?
Because of how Page Authority is calculated (see “Technical definition of Page Authority” below), it’s best used as a comparative metric (rather than an absolute, concrete score) when doing research in the search results and determining which pages may have more powerful or important link profiles than others. Because it’s a comparative tool, there isn’t necessarily a “good” or “bad” Page Authority score.
Spam Score
Spam Score represents the percentage of sites with similar features we’ve found to be penalized or banned by Google. Spam Score is based on our machine learning model which identified 27 common features among the millions of banned or penalized sites in the data we fed it.
A score of 1%-30% is considered a Low Spam Score.
A score of 31%-60% is considered a Medium Spam Score.
A score of 61%-100% is considered a High Spam Score.
With reasons such as above advertising with www.welshcountry.co.uk may be useful for your business.