Pure Indulgence was founded back in 2008 and originally named Beauty On The Move. Starting off as just a small mobile therapy business. The name Pure Indulgence came about later in the years as we started to offer pamper treatments to a 5* holiday cottage in the Pembrokeshire country side. It became quickly apparent that there was a niche in the market for offering beauty treatments to guests on holiday, a luxury extra service for the cottages themselves to be able to offer their guests. Pure Indulgence began to slowly introduce its name to many other cottages in West Wales. Now we look forward to the ever lengthening tourist season enjoying meeting new clients each and every day.

In February 2024 Pure Indulgence Business has a new owner named Joanna Jones. For the last two years Joanna worked as one of therapists with Pure Indulgence and now runs Pure Indulgence alongside her own business Joanna Jones Massage Therapist which is based in Cardigan area.
Pure Indulgence has a new look with a fresh new logo, but same great experience.

Pure Indulgence is passionate about offering guests an exclusive experience, whether this be to our off grid holiday destination or luxury country home bookings.
We work closely with our suppliers:
For instance Heavenly Organics, a family company based and manufacturing in Mid Wales. With strong local, sustainable and ethical values a great business to work with and their 100% organic and vegan Beautiful Body oils can be used for moisturising the skin (wet or dry), as a massage oil, and can even be added to a warm bath.
We also use and work with another UK business, Tropic for facial products. Another company that has strong organic, sustainable and ethical values shown in the founder/owners grandmother’s teaching of a simple belief that still guides Tropic today: when you ‘feed’ your skin well, it shows.

Through popular demand, over the last few years Pure Indulgence have networked with dedicated local businesses to be able to offer their guests a beauty, well-being and event concierge service for all occasions such as birthday parties, anniversaries, lady’s pamper parties, well-being days, and many other memorable events.
Indeed Pure Indulgence wants to make these events that are special to our clients lasting in their memories. So now the wonderful beauty and holistic therapies can be augmented with bespoke catering, fine dining, occasion cakes, yoga & balloon arrangements all from trusted local businesses that share our vision of putting the client at the front and centre of any occasion.
Our beauty team is a small group of therapists who are fully insured along with many years’ experience in their field. We continue to do our absolute best in everything we offer and to introduce ourselves to others and grow our business and take pride in our reputation. We always acknowledge and are very grateful to all our guests and clients, as without their kind support we wouldn’t have a business, and for that we always like to say a huge thank you. I love meeting new people and going to different places and giving the guests a great pamper experience while they stay in Wales. We have great reviews and feedback from our guests each time and they are on our Facebook page & even a few personal messages to say a big thank you when it’s booked as a surprise.
We have a website www.pure-indulgence.uk and can be found on Facebook @pureindulgence where you can follow us and what we do.