To coincide with Red Squirrel Awareness Day (21 January) the charity responsible for looking after the interest of the UK’s only native squirrel announces a major new sponsorship arrangement.
SmarterPay Limited, the Hull based ethical payment service provider, has selected the Red Squirrel Survival Trust and the Woodland Trust as their nominated charities for 2024.
Both trusts fit well with SmarterPay’s ethical and sustainable brand values. SmarterPay has more than 1200 corporate customers and will provide a charitable link as part of their 2024 trade events programme.
Philip Chilvers, COO of SmarterPay, says:
“Our new product champion is Syril the Squirrel and it is a logical step for us to link in directly with the RSST. We are firm believers in protecting our native wild species, woods and forests. Syril will be centre stage on our activities in 2024.”
“The financial world is an exciting new avenue for us and we look forward very much to working with SmarterPay and their customers,” says Vanessa Fawcett, operations director of the RSST.
The RSST is a national charity that safeguards existing red squirrel populations in England, Wales and Northern Ireland and helps protect the natural woodlands they inhabit. They work closely with the Woodland Trust.
Red Squirrel Survival Trust
RSST is a national charity established to conserve and protect the red squirrel in the UK.
Our Aims:
- Raise awareness of the plight of red squirrels
- Protect red squirrels by keeping red and grey squirrels apart
- Fund research on how to secure the long term future of the red squirrel in the UK
- Encourage successful populations of red squirrels
- Reintroduce red squirrels within the UK where conditions are right
- Secure the red squirrel’s natural environment by ensuring our woodlands are healthy
