Pure Indulgence was founded back in 2008 and originally named Beauty On The Move. Starting off as just a small mobile therapy business. The name Pure Indulgence came about later in the years as we started to offer pamper treatments to a 5* holiday cottage in the Pembrokeshire country side. It became quickly apparent that there was a niche in the market for offering beauty treatments to guests on holiday, a luxury extra service for the cottages themselves to be able to offer their guests. Pure Indulgence began to slowly introduce its name to many other cottages in West Wales. Now we look forward to the ever lengthening tourist season enjoying meeting new clients each and every day.
In February 2024 Pure Indulgence Business has a new owner named Joanna Jones. For the last two years Joanna worked as one of therapists with Pure Indulgence and now runs Pure Indulgence alongside her own business Joanna Jones Massage Therapist which is based in Cardigan area.
Pure Indulgence is passionate about offering guests an exclusive experience, whether this be to our off grid holiday destination or luxury country home bookings. We take pride in making sure we offer organic, eco friendly products. We work closely with our suppliers, these being award winning locally made products such as Heavenly Organics for our Beautiful Body Range and Neal’s Yard for our facial range. We use eco friendly disposables such as couch roll, cotton wool, and other additional products used in a treatment. We get through an incredible amount of washing where we use Ecozone washing nuggets all in aid of saving the planet and doing what we can.
Through popular demand, over the last few years Pure Indulgence have networked with dedicated local businesses to be able to offer their guests a beauty, well-being and event concierge service for all occasions such as birthday parties, anniversaries, lady’s pamper parties, well-being days, and many other memorable events. Pure Indulgence now offers services such as bespoke catering, fine dining, occasion cakes, yoga, fitness classes, baby-sitting, balloon arrangements and of coarse beauty and holistic therapies.
Our beauty team has grown from one therapist to now five therapists all of whom are fully qualified, insured along with many years experience in their field. We continue to do our absolute best in everything we offer and to introduce ourselves to others and grow our business and take pride in our reputation. We always acknowledge and are very grateful to all our guests and clients, as without their kind support we wouldn’t have a business, and for that we always like to say a huge thank you.
We have a website www.pure-indulgence.uk and can be found on Facebook @pureindulgence where you can follow us and what we do.