As people round these parts will know, Wales has become a wonderful spot for medieval events. Events like Conwy Medieval Festival and the Caerphilly Big Cheese attract growing numbers of visitors each year, and their events such as sword fights and historic parades have been major hits.
There’s an argument now, though, that these events need to be pushed to the next level. Wales could turn them into massive tourist attractions that last for a few days and pull in crowds from all around, but it may require organisers to turn to the power of the digital world for assistance with this.
Medieval Festivals Across Wales Have Been Hits
The great thing about Wales is that, despite modern developments, many parts of the country retain their medieval heritage. This makes them perfect settings for summer festivals, many of which come with medieval elements such as cosplay, parades, and classic games.
Conwy Medieval Festival is arguably the best option for people who want to feel like they’ve completely travelled back in time. With the amazing castle in the background, the event includes jousting and battle re-enactments, giving visitors a taste of what life was like hundreds of years ago.
The Caerphilly Big Cheese Festival has various modern elements such as fun fair rides and stalls selling arts and crafts, but it also includes historic battle shows. Over 80,000 people attend the event over two days, but that number could be even greater if the organisers turned to online marketing techniques.
Using Digital Tools For Promotion Could Attract More Tourists
The main problem with these events is that they aren’t as well-known as they deserve to be outside of Wales. One way to rectify that could be to tap into the bustling digital entertainment market and promote them through various media.
For example, streaming services like Netflix like to produce unique content that educates and informs people about culture and traditions around the world. The platform could represent a prime opportunity for Welsh festivals to get attention and influence more international tourists to book tickets to them.
The iGaming market is another excellent outlet for marketing, as there’s a sprawling audience playing slot games. This is highlighted by the sheer number of sites that offer a slot bonus to try to attract new players. On these sites, there are plenty of themed games that use medieval themes, with Blue Wizard Cash Collect & Link a great example. If there was a slot game based on the Conwy Medieval Festival or the Caerphilly Big Cheese, it would mean a lot more people would hear about them.
Other festivals and events around the world have turned to digital methods to make more people aware of them. For example, 7 Days Out on Netflix takes viewers to various events around the world, such as the Westminster Dog Show and the Kentucky Derby. Welsh events could seek to get the same sort of treatment to boost their fame.
Even though Wales’ medieval events are based on a simpler time, there’s no reason why they can’t leverage modern tools in their promotion. Representation in the booming online entertainment industry could boost the number of visitors to these festivals massively.