It’s no surprise that IBISWorld thinks that the UK casino industry has already hit £1.2bn and expects it to grow even further in the coming days. Casinos operating in regions like Wales have been working hard to attract and retain as many players as possible, explaining the industry’s growth.
In fact, as of now, the industry has gotten so competitive that you’d need at least five times more to attract new players than to retain existing ones. But what are the factors contributing to this growth? What do casinos in this region do to increase retention and conversion capacity? Well, if these are some of the questions you have, staying around will really help.
The power of bonuses
Using the right bonuses in the right way can really work wonders for an industry. For example, with the Casingdom’s recommended high roller bonuses, players can enjoy risk-free exploration without actually spending their money. Such experiences can really improve customer engagement and, thus, encourage return visits.
In fact, a recent eMarketer study found that rewards or points systems can influence the return visits of up to 55% of adults. And this can actually have ripple effects. One is that about 57% of consumers are likely to spend on businesses to which they are loyal. They can also talk about such brands to their friends, leading to more organic growth.
As if that’s not enough, just a 5% increase in retention can yield up to a 25-95% increase in profits. These are statistics you don’t expect Welsh operators to want to miss out on. And that’s why most are even advancing their bonus perks to further their appeal to this audience. As such, players will not just find the simple, traditional perks but more advanced ones to improve their gameplay.
The best part is that when customers become loyal, they normally tend to try new products more easily than new customers. This ensures your product launches are just in vain. Remember, developing new games and expanding product portfolios takes a lot of resources. So, to ensure that they pay back, there must be players who are ready to use them. And what better way to retain as many players as possible than to use bonuses?
The power of personalisation
We are in a time when understanding unique customer preferences has become very necessary. In fact, some experts claim that up to 73% of customers want brands to be able to decipher their individual tastes. And, of course, you don’t expect it to be different in the casino industry, even in the Welsh region.
On top of that, Contentful suggests that 69% of customers appreciate customisation. Well, as a player, you will agree that finding the right gaming option that suits your preferences can sometimes be burdensome. And especially now that operators are ever-evolving and coming up with new options daily, this can really be pressurising. That’s why platforms that personalise seem always to win.
In fact, Twilio found that 80% of businesses offering such experiences have increased consumer spending by at least 38%. By assessing player preferences, playstyles and habits, operators can extract meaningful information that can help them provide more relevant recommendations.
This can strengthen your relationship with players, as it gives the impression that you care about their unique tastes. Plus, the gameplay is improved as the hassle of finding new games is reduced. With personalisation promising to increase conversions by up to 20%, we could actually see more Welsh operators turn to it.
Catering to the increased mobile usage in the region
A recent report has shown that over 90% of adults in Wales own mobiles. Gone are the days when we would only use these devices to make phone calls or send messages. In fact, in this country alone, about 57% of mobile phone users use them to access the internet. Others use them to pay bills, perform productivity tasks like calendar scheduling and so on.
Evidently, having a website that doesn’t cater to this need will only hurt your brand. This is why most online casinos in the region have been adopting responsive designs to ensure players have consistent experiences on multiple platforms. After all, no one wants to keep zooming in small prints just because they switched to smaller devices.
Optimising for mobile can increase page load times, which can directly impact retention and conversion. Mark you: More than 80% of users want websites to load not more than three seconds. If they take more than three seconds to load, they might cause up to 40% to leave. Thankfully, Welsh operators seem to know this quite well, which is why responsiveness is a non-negotiable for most.
Since most Welsh citizens have mobile phones, ensuring your website is mobile-friendly increases the likelihood of reaching multiple crowds.
What is our final word?
Well, amidst the growing competition in the Welsh casino industry, operators have not lacked ways of distinguishing themselves. By offering engaging bonus perks, they are able to increase retention and, thus, enjoy greater business performance.
Personalisation has also become a popular way to increase customer engagement in this industry. Players already love personalised experiences, and providing them helps push your brand further.
And, of course, we can’t fail to mention how responsive designs are helping operators to stay ahead. By ensuring their platforms work well on multiple devices, these designs help them reach as many people as possible.