Samosaco Indian Food From Wales International Success
The Anuga International Trade Fair is held every two years and in 2011 a team from Samosaco went to see what it was all about. They were amongst the 150,000 people visiting the show, looking at more than 6,700 food and food related stands from nearly 100 countries: truly
the world’s biggest food fair.
This year, Cologne, where Anuga is held, will smell the wonderful aroma of Samasaco’s wonderfully spiced traditional Indian type food, but also their innovative fusion food such as Onion Bhaji Scotch Eggs.
This is just part of Samosaco’s business plan, which includes exporting from their base in south east Wales. But they never forget their home market and they can be found at many food festivals and markets across Wales.
Sokhy Sandhu from Samosaco said, “Exhibiting as part of the Welsh contingent at this export-based food show should give us the springboard for a plan to grow the business over the next few years.”
Glamorgan Sausage is Bang on Target At Tesco
A traditional Welsh dish is set to make its debut on supermarket shelves, following a deal between South Wales producer Sims Foods Ltd and Tesco.
The company has been making samosas, bhajees, pakoras and gluten-free mixes at its Pontyclun base since 2009 – the only purpose built samosa-making facility in Wales.
Inspiration for the recipes, which expertly blend spice and texture, go back generations in founder and managing director Sokhy Sandhu’s family.
The company has successfully created products that can be baked at home or in a commercial
oven, and has now added Glamorgan Sausages to its award-winning repertoire.
A traditional Welsh vegetarian favourite, Glamorgan Sausages were mentioned as far back as the mid 19th century when author George Borrow wrote about them in his book ‘Wild Wales’.
The main ingredients of Glamorgan Sausages are cheese, leeks and breadcrumbs, and for its recipe Sims Foods uses as many Welsh ingredients as possible, including cheese from the Wales
the True Taste award-winning Llandyrnog Creamery in Denbighshire.
“We are delighted to be supplying Tesco, we wanted to produce a really good quality Glamorgan Sausage to extend the range of Welsh vegetarian food on offer,” explained Sokhy.
The inclusion of the Glamorgan Sausage on Tesco’s chilled range shelves follows the success of a number of frozen Sims Foods products, which were introduced at the retailer last year.
Sims Foods has been part of the Welsh Government’s expert Food & Drink Mentoring Programme, which offers a range of targeted support to food and drink producers to enable them to meet the requirements and challenges of developing the UK market. The scheme has been credited with helping Welsh companies achieve some £7 million in new sales.
“We have received assistance from the Welsh Government, from a Processing and Marketing Grant – which enabled us to built our manufacturing unit – to the Wales the True Taste Food & Drink Mentoring Programme,” said Sokhy.
“The mentoring programme in particular has been great, very helpful. They are a good team, we’ve also been to a lot of trade events with them, and they have been instrumental in helping us get into the supermarket sector.”
The Glamorgan Sausages are set to hit the shelves at Tesco’s 32 Welsh stores as of September 24th 2012.
“In Wales we work closely with more than 70 local suppliers and stock over 500 Welsh products,” said Enfys Fox, Tesco Local Sourcing Marketing Manager for Wales & West Midlands.
“Our local sourcing teams are always on the look out for innovative and quality food and drink products to introduce to our customers.
We are delighted to be able to offer them Sims Foods’ Glamorgan Sausages, which I’m sure will be popular with our vegetarian and non-vegetarian customers alike.”