Purple Moose Brewery an award-winning brewery producing five beers in cask conditioned & bottled format: Snowdonia Ale, Madog’s Ale, Elderflower Ale, Glaslyn Ale and Dark Side of the Moose. Available throughout Wales and from our online shop.
North Wales Wildlife Celebrate 50th Anniversary With Purple Moose Glaslyn Ale
Beautiful wildlife and views and beautiful real ale! That’s the combination that has come together as Purple Moose Brewery joined up with the North Wales Wildlife Trust to produce a special limited edition of its award-winning Glaslyn Ale.
Chris Wynne, Wildlife Trust Conservation Officer, said: “It seemed obvious really. We manage a wonderful reserve on the Glaslyn at Porthmadog. It is home to a wide range of birds such a Red-breasted merganser but also flowers like Welsh Marsh Orchid. From the hide and Cob you
get beautiful views across the reserve to Eryri. Meanwhile, Purple Moose Brewery produce Glaslyn Ale.”
Lawrence Washington, Managing Director of Purple Moose Brewery, added: “We are delighted to be able to work with the North Wales Wildlife Trust and help them to celebrate this milestone in their history. We are extremely lucky to have such rich and diverse natural beauty just a stone’s throw from the brewery, in the Glaslyn Estuary. Clearly, Glaslyn Ale was the obvious choice for this special bottle-conditioned celebratory tipple.”
Chris added, “The partnership with Purple Moose Brewery, who use Welsh mountain water in their brewing, also highlights that a wildlife-rich countryside is a good indicator for clear, clean water.”
Limited edition, special labeled bottles of the golden-coloured fruity Glaslyn Ale, celebrating the 50th anniversary of the Wildlife Trust, will be available at selected outlets across North Wales and also at the Conwy Food Feast at the end of October. Purple Moose Brewery will be donating 10 pence per bottle sold to the Wildlife Trust.
The partnership comes in the Wildlife Trust’s 50th anniversary year and is part of a series of events and activities across the year.
About The Wildlife Trusts www.wildlifetrusts.org
There are 47 local Wildlife Trusts across the whole of the UK, the Isle of Man and Alderney. The trusts are working for an environment rich in wildlife for everyone. With 800,000 members, The Wildlife Trusts are the largest UK voluntary organisation dedicated to conserving the full range of the UK’s habitats and species, whether they be in the countryside, in cities or at sea. 134,000 of their members belong to the junior branch, Wildlife Watch.
The Wildlife Trusts manage 2,200 nature reserves covering more than 80,000 hectares. They stand up for wildlife, inspire people about the natural world and foster sustainable living.
About the North Wales Wildlife Trust www.northwaleswildlifetrust.org.uk
Their vision is ‘an environment richer in wildlife for everyone’. They are the leading charity in North Wales dedicated exclusively to conserving all their habitats and species, with a membership of more than 5,000 people.
They campaign for the protection of wildlife and invest in the future by helping people of all ages to gain a greater appreciation and understanding of wildlife. They care for 34 nature reserves spanning over 750 hectares. For further information about North Wales Wildlife Trust please phone 01248 351541 or e-mail firstname.lastname@example.org
Purple Moose Brewery and North Wales Wildlife Trust will be at the Conwy Feast on 26th and 27th October 2013.
Purple Moose’s Albion Ale House Named as CAMRA’s Welsh Pub of the Year 2013
Welsh pub named as one of Top 16 in UK. As well as listing new and existing breweries in the area, the UK’s top pubs are also listed in the guide, with the The Albion Ale House in Conwy being named as one of 16 finalists in the Campaign for Real Ale’s (CAMRA) National Pub of the Year competition. Described in the guide as a “Multi-room heritage pub superbly refurbished by the current owners. The rooms all retain original 1920s features including some amazing fireplaces. There is no music, TV or fruit machines, just pleasant conversation. The pub is managed by four local brewers – Conwy, Great Orme, Nant and Purple Moose – and showcases their beers as well as guest ales. There are two guest Welsh ciders. An excellent wine list and a good selection of malt whiskies is also offered. Local CAMRA Pub of the Year 2013.”
Lawrence From Purple Moose added, “The Albion is a stunning example of the level of demand from consumers for the right product in the right environment. This historic Conwy drinking house has exceeded all expectations in its first year of operation since the four breweries took it on.”
The pub was judged against numerous other local branch winners and was deemed to be the best in the region overall, with a perfect mix of the essential characteristics which make a great pub: Atmosphere, decor, welcome, service, value for money, customer mix, but most importantly –quality beer.
In total Wales has 307 pubs listed in the guide.
“The Good Beer Guide 2014 is the most up to date guide to the best real ale pubs in the UK and is compiled solely through recommendations and independent judgement. Unlike other guides which charge pubs to feature, the Good Beer Guide lists pubs on their merit alone and doesn’t charge any pub or brewery for entry in the guide. If you’re a lover of real ale and want to know where the best places in the UK to drink are, then the Good Beer Guide is an invaluable resource.” Protz added.
The pub guide is broken down by region and also town, which makes it easy to find the best pubs in your area or another area of the country you might want to visit.
The Good Beer Guide, published by the Campaign for Real Ale (CAMRA) today, features 11 new Welsh breweries after a boom in brewing in the region.
The guide also gives details of the various beers brewed in the region. The book’s Editor Roger Protz says there has been a boom in microbrewing over the last 12 months.
“There has been phenomenal growth in the number of breweries producing real ale across the UK, which is fantastic news for drinkers as this creates more choice and more opportunity to buy locally produced beers.”
Purple Moose Brewery Gold At International Beer Challenge 2013
Porthmadog’s Purple Moose Brewery are celebrating after downing a Gold and a Bronze award for their Ysgawen elderflower and Dark Side of the Moose ales at the International Beer Challenge 2013.
“We’re delighted with our achievements in this year’s competition,” said happy Purple Moose Brewery owner Lawrence Washington. “Winning a Bronze Medal for Dark Side of the Moose and a Gold Medal for Ysgawen comes on the back of our earlier success in the Great Taste Awards, where Dark Side of the Moose won a 1-Star Gold and Ysgawen won a 2-Star Gold.”
This year’s International Beer Challenge was the 17th annual event and saw a record number of entries from leading beer producers from across the globe.
Forty judges were invited to London to help determine the medal winners. Renowned writers such as Canada’s Stephen Beaumont, Italy’s Lorenzo Dabove and Czech beer specialist Evan Rail flew in to complement a judging team that featured some of Britain’s best-known beer journalists, including Tim Hampson, Melissa Cole, Pete Brown, Adrian Tierny-Jones, Des De Moor and Ben McFarland. Other sectors of the industry were represented by independent retailers, brewers with decades of experience, and importers who travel the world trawling for great beers.
Jeff Evans, chairman of the judges and former editor of the Good Beer Guide, said: “I’ve been chairman of the judges for 11 years and this was by far the strongest judging panel we’ve ever
put together – indicative of the esteem in which the competition is held.”
Entries arrived from 33 countries, including such exotic nations as Zimbabwe, Vietnam, Lesotho, Tanzania, Uganda and South Korea. They rubbed shoulders with beers from established brewing nations such as Belgium, Germany and the US, and ensured there was plenty of debate around the tables when the judging team convened in June. They were presented with flights of unlabelled beer and tasked with agreeing – after detailed consideration and a full discussion – the prize each entry should receive.
Mr Evans said: “For the IBC, unlike in other competitions, there is no requirement for a beer to match given style profiles. How well a beer fits the description of, say, a stout or a pilsner, is not taken into account. This means judges can concentrate less on technicalities and more on the simple pleasures of a beer – and good beers are never penalised for somehow falling foul of any set style guidelines.
“That said, beers are always judged like with like in categories, to help avoid big flavour swings and strength disparities. In around 200 cases, no medal was awarded at all, which testifies to the fact that this is by no means an easy contest from which to walk away with an accolade.
“A medal of any colour from the International Beer Challenge is cause for celebration. Those that claimed golds are, therefore, in the judges’ opinion, exceptional beers that really deserve to
be sought out.”
Thirty-eight beers were awarded golds, among them some consistent award-winners.
Equally enjoying the gold rush were established British brewing names and smaller breweries such as Purple Moose. A further 89 silvers and 155 bronzes were awarded.
Nine trophies will be announced at a glittering London ceremony in September in the following
categories: Best Lager below 5%, Best Lager above 5%, Best Ale below 5%, Best Ale above 5% Best Stout or Porter, Best Fruit beer, Best Speciality Beer, Best Wheat Beer and Best NABLAB (no or low alcohol). The Supreme Champion will then be chosen from these nine.
There were also awards for the best design and packaging, with 87 entries resulting in 5 golds, 20 silvers and 30 bronzes.
Chairman of this section’s judges, Paul Foulkes-Arellano, client services director at design consultant Seymour Powell, said: “There was lively debate about several brands. Some brands were effortlessly stylish, others tried too hard to be trendy, but ended up looking garish and immature. We noticed smaller brands could be just as creative as the big brands, even without
the big budgets.
“Several flagship brands point the way and these are not big commercial brands. Great beers find a bigger audience once they get the communication right, and the rise of craft beers in the US is linked not just to superior taste, but to inventive and fun marketing, expressed through bottles and labels.”
A supreme champion will also be revealed from this category in September. A full list of winners can be found at www.internationalbeerchallenge.com
Purple Moose Glaslyn Ale Champion Beer Of Britain Award
Three of the North Wales based breweries behind the Albion Ale House, Conwy have gained awards in the 2013 Champion Beer of Britain competition held at Olympia, London. The competition is run by the Campaign for Real Ale (CAMRA) as part of their Great British Beer Festival and is the most prestigious beer competition in Britain.
Purple Moose Brewery won Bronze for their Glaslyn Ale, a golden fruity best bitter with a well balanced hoppy finish. Glaslyn Ale takes its name from the River Glaslyn which flows from Snowdon to Porthmadog, where the brewery is based.
Great Orme Brewery was awarded ‘Champion Mild of Britain’ for their Welsh Black, while Conwy Brewery picked up Bronze for their Honey Fayre Ale. These three award-winning breweries were the only Welsh breweries to collect awards in CAMRA’s national competition this year.
The three breweries have successfully worked together, along with Nant Brewery, to transform the Albion Ale House into a popular and highly acclaimed drinking establishment.
Jonathan Hughes, founder of Great Orme Brewery, is extremely proud of their achievement and commented, “We are so pleased to be an integral part of a golden period in Welsh brewing.”
The manager of the Albion, Stuart Chapman-Edwards, offered his congratulations to the brewers. He said, “This reiterates what the customers and staff at the Albion Ale House already know – that we are consistently serving some of the finest crafted ales in the country.”
Purple Moose Brewery is a ’40-Barrel’ micro-brewery based in the historic harbour town of Porthmadog, North Wales, close to the mountains of Snowdonia. Brewing began in June 2005, with a one-off special pale ale at 3.5% called “No.1”.
Shop hours: Mon – Fri: 9am to 5pm. Open Sat from 12 till 4pm every week
Purple Moose Brewery currently produces four standard beers in both cask conditioned and bottled formats: Snowdonia Ale (Cwrw Eryri) (3.6%), Madog’s Ale (Cwrw Madog) (3.7%), Elderflower Ale (Cwrw Ysgawen) (4.0%) Glaslyn Ale (Cwrw Glaslyn) (4.2%) and Dark Side of the Moose (Ochr Tywyll y Mws) (4.6%). Seasonal specials are also available at certain times of the year.
For more details on the individual characteristics of these great ales, and the many awards they have garnered, please visit www.purplemoose.co.uk
Telephone: 01766 515571
Purple Moose Brewery: Expanding Moose
Porthmadog’s Purple Moose Brewery is now brewing its award winning Welsh beers on a brand new brewing plant with four times the capacity of the previous equipment. Demand for classic Purple Moose beers, such as Snowdonia Ale, Glaslyn Ale and Dark Side of the Moose, has been so great in recent years that this major programme of expansion has taken place earlier than originally envisaged by owner Lawrence Washington.
“This significant step-up in production capacity will immediately ease our difficulties in meeting the current level of demand, as well as giving us plenty of scope to grow the business for some years to come. We will now be able to extend our sales further into Wales as well as Britain as a whole. We will also be starting to export our bottled beers”, explained Lawrence.
The growth of the brewery means that a new member of staff will be added to the sales team in the next month and there is the potential to take on further employees over the next five years.
Despite the current state of the economy, demand for local produce, and in particular micro-brewery beer, has rocketed in recent years. There are now more than 50 breweries in Wales alone. Purple Moose Brewery’s confidence to go ahead with this costly expansion programme in the middle of financially uncertain times has been buoyed by the success of The Albion Ale House in Conwy, which it runs jointly with three other North Wales breweries – Conwy, Great Orme and Nant. Lawrence added, “The Albion is a stunning example of the level of demand from consumers for the right product in the right environment. This historic Conwy drinking house has exceeded all expectations in its first year of operation since the four breweries took it on.”
The brewery project has been part-funded by Gwynedd Council through the Local Investment Fund.
• Purple Moose Brewery’s popular elderflower beer “Ysgawen” has just been re-launched ahead of Easter and will now be available all year round.
Bragdy Mws Piws Cyf/Purple Moose Brewery Ltd
Madoc Street, Porthmadog, LL49 9DB.
MAGNIFICENT SEVEN! Purple Moose Brewery Wins Seven SIBA Awards
A stunning result at this year’s Wales & West Regional Beer Competition in Ludlow recently, hosted by the Society of Independent Brewers (SIBA), saw Purple Moose Brewery walk away with no less than seven awards, including three trophies.
Owner Lawrence Washington is particularly pleased as, aside from regular winners ‘Snowdonia Ale’ and ‘Dark Side of the Moose’, four of the accolades were awarded to ‘Ysgawen’ – Purple
Moose Brewery’s brand new elderflower beer, in its first competition.
Lawrence commented, “I had a very good feeling about ‘Ysgawen’ when we first brewed it. We have created another stunning beer and I had my fingers crossed for it in the competition. To win its category in both cask and bottle, and then claim silver overall is simply outstanding. That’s not a bad achievement really when, including the bottled beers, there were a record 250 entries in the competition from across Wales and the West of England. I am so pleased for all of us at the brewery. This really means a lot to us.”
Try ‘Ysgawen’ for yourself, available in selected pubs across North Wales. Also available in bottles from the brewery shop.
Call the brewery for further details on 01766 515571 or visit www.purplemoose.co.uk.