Great Taste, organised by the Guild of Fine Food, is the acknowledged benchmark for fine food and drink. It has been described as the ‘Oscars’ of the food world and the ‘epicurean equivalent of the Booker prize’. Quite simply the Great Taste logo is the sign you can trust when buying food and drink in your local, quality retailer.
Great Taste is the largest and most trusted accreditation scheme for fine food and drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands. Since 1994 over 110,000 products have been assessed. During 2016, 10,000 products were blind-tasted by panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.
How does it all work?
In 2017 over 500 judges, including specially trained food writers inputting judges’ comments, came together at 62 judging days from March through to early July. This year the Great Taste judging roadshow took a turn at the impressive Llandrillo College, north Wales, as guests of the Welsh Government. As ever we have judged at specialist test centres for tea, filter coffee and espresso with the remainder of the judging days at Guild HQ in Dorset and our new venue and permanent home close to Borough Market, London. The judges, from all corners of the food world, blind-taste in teams of 3 or 4 ensuring we get a balance of expertise, age and gender. Read more about Great Taste and what the stars mean.
What should buyers look for?
The logo. This is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste
Here is a selection of the excellent great taste award winners:[table “9” not found /]
To see the full list of Welsh winners click here