Daioni Organic is a family run organic dairy company based in Abercych, Pembrokeshire, producing a full range of fresh, and long-life dairy products including award winning flavoured organic milk drinks. Daioni means ‘Goodness’ in Welsh, and Daioni Organic cows graze free range on lush and fertile pastures. We know that happy cows make great milk!
July 2016 Update
Recognition for Daioni in the dairy industry by The Farmers’ Union of Wales
The Farmers’ Union of Wales has long been involved in forging strong economic connections with China and has welcomed Managing Director of Goodwell China Marketing Services Co Ltd, Mr Daniel Zhou, to its pavilion in order to thank him for supporting the Welsh dairy industry. The Farmers’ Union of Wales also gave recognition for Daioni in the dairy industry.
Both Mr Zhou, who is visiting Wales, and Laurence Harris of Ffosyficer farm – the heart of the Daioni Organic business, were welcomed by FUW Deputy President Brian Thomas, who said: “I would first of all like to welcome Mr Zhou wholeheartedly to Wales – and what a perfect time to visit us.
“We are always honoured to meet our overseas trading partners and have done so for many years. It was during the 2010 lunch at the House of Lords that we welcomed Mr Zhou Xiaoming, Minister Counsellor of Economic and Commercial Office of the Embassy of the People’s Republic of China and it was at the invitation of the FUW that he attended the 2010 Royal Welsh Show.
“Supporting our dairy industry and forging strong links for our export markets is at the forefront of everyone’s mind, especially in light of our decision to exit the European Union. Rural Wales needs to be recognised for the part that it can play in building a vibrant Wales with a thriving rural economic powerhouse and businesses like Daioni Organic are a perfect example of just that.
“We must remember that such trade partnerships are only possible because of excellent people like Laurence Harris of Daioni Organic, who produce such wonderful dairy products that we can be proud to export across the world.
“In order to honour and thank our guest Mr Zhou for supporting our excellent and efficient dairy sector, I would today like to present him with the Farmers’ Union of Wales gold medal in recognition of his services to the Welsh dairy industry.”
Well known north Pembrokeshire organic dairy farmer Laurence Harris, who joined the meeting at the FUW pavilion, has taken Daioni Organic – meaning “goodness” – from strength to strength.
The brand’s humble beginnings began with a 150-acre farm in Pembrokeshire, Wales. Since taking over Ffosyficer farm – still the heart of the Daioni business – from his father in 1970, Laurence expanded the family farm to well over 3,000 acres of fertile pasture.
“We initially set up the business with a single tanker and a couple of lorries and sent our milk to north Wales to be processed and packaged and in 2003 we launched Daioni, the first range of flavoured organic milk drinks in Britain,” added Mr Harris.
From the initial interest shown by local schools to put the product in their vending machines as an alternative to fizzy, sugary drinks, the business has flourished.
Today the range of products has grown to include organic fresh milk and cream, organic UHT/longlife milk, and flavoured milk.
In 2008 Daioni flavoured milk was exported overseas for the first time and is now stocked in outlets around the world as well as in small retailers and major supermarkets across the UK.
In addition, in 2012 Daioni Organic became the first British dairy company to gain organic certification in mainland China and in 2014 they opened their Hong Kong office to focus on Asia Pacific sales. Today exports account for over 25 percent of the business turnover.
Around twenty local people are employed by the farming business which today is solely owned by the Harris family and continues to go from strength to strength.
“We pride ourselves on the quality of our organic milk, from home-grown cows that freely roam the grassy climbs of West Wales. Through the combination of happy cows, fertile soils and abundant grass, we have found the winning formula for delicious, flavoursome and quality milk,” said Mr Harris.
New Sports Nutrition Drink Takes To The Stage At Bodypower
Making its debut at BodyPower Expo is Daionic Pro Nutrition Shake, a unique new post-exercise body booster that can be enjoyed anytime, anywhere. Packed with protein Daionic, refreshes, refuels, and helps the body recover after exercise while supporting lean muscle growth. It is the result of an exciting collaboration between award-winning Pembrokeshire dairy company, Trioni Ltd, and leading sports nutrition experts Pro Athlete Supplementation Ltd (PAS).
At 36g of protein per 330ml serving, Daionic contains more than any other sports nutrition drink, and is already an essential part of training for sporting stars such as Sam Warburton, Nathan Cleverly and Jamie Roberts. The secret of the high protein content lies in the fact Daionic is made from organic milk with added whey protein – making it the only sports nutrition product of its kind. Packed with amino acids, whey is absorbed quickly into the body – important elements in muscle tissue growth and muscle protein synthesis.
Whey protein boosts the immune system by elevating the body’s level of glutathione – an anti-oxidant that reduces the number of cell damaging free radicals. Whey’s immuglobin antibodies and other molecules are also important for the immune system.
Says dairy farmer, Laurence Harris, founder and managing director of Trioni.
“We are delighted to be launching Daionic. A number of studies have shown milk to be the most effective rehydration drink, and coupled with extra nutrients we believe we have created a refreshing and replenishing product, which is ideal for those who enjoy a wide range of sporting activity.
“It also compliments Daioni, our flagship range of flavoured organic milk drinks, which are a healthy and nutritious alternative to fizzy drinks. Daionic is the natural next step for Trioni, as it builds on the success of Daioni which has proved so popular with elite sports teams including Chelsea FC and the Scarlets.”
PAS is a partnership between Welsh Rugby Union National Squad Nutritionist Jon Williams, and gold medal winning sprinter Darren Campbell; and counts numerous top-flight sportspeople and teams among its clients.
Says Jon Williams, “Daionic has been formulated to meet the needs of today’s athletes in terms of providing the appropriate intake of protein (36g) and carbohydrates.
“It is this ratio which makes Daionic perfect to use any time of day to meet protein requirements for hard training athletes.” The high protein content is complemented by sufficient carbohydrates, which spares this protein from being utilised to refuel glycogen stores. Daionic’s carbohydrate levels are 15.2g per 330ml serving, which enhances amino acid uptake and reduces cortisol resulting in better muscle growth. The immune system functions better too, with research showing morning training sessions can affect the immune system particularly if exercising on an empty stomach with no post-training recovery drink. Daionic’s low glycaemic carbohydrate levels also allow it to be used post exercise by carb conscious trainers. It supports the muscle growth of young athletes (over 14) and provides an important source of calcium, vital for skeletal development, which occurs during the teenage years.
Daionic contains the essential amino acid Leucine, which is responsible for muscle protein synthesis, which triggers muscle fibre growth. Added to this is Daionic’s high BCAA’s (branched chain amino acids) content which along with Leucine is required to maintain lean tissue, preserve glycogen stores and prevent catabolism during exercise. The protein and carbohydrate ratio also makes Daionic a perfect – and tasty – meal replacement shake too.
There is a choice of two flavours, Strawberry or Chocolate, 75 kcal per 100ml with 1.5g of fat (0.9g saturated), with no added sugar or aspartame.
Daioni is produced in Europe using organic cows’ milk. It is delicious chilled but it does not require refrigeration, and has a long shelf life.
Strawberry: organic semi-skimmed milk, whey protein, milk protein, flavouring, stabilizer: carrageenan, sweetener: sucralose, colouring: carmine.
Chocolate: organic semi-skimmed milk, whey protein, milk protein, low fat cocoa powder, stabiliser: carrageenan, sweetener: sucralose.
Average nutritional values per 100ml
Energy: 75 kcal /321kJ
– of which is saturated: 0.9g
– of which are sugars: 4.6g
Calcium: 194mg per 100ml
Average nutritional values per 330ml
Energy: 247 kcal / 1059 kJ
Protein: 36.3g Fat: 4.9g –
of which is saturated: 2.9g
Carbohydrates: 15.2g – of which are sugars: 15.2g
RSP: £1.99 per 330ml
Daionic is available to buy on line at www.pasonline.co.uk
About Trioni LTD
Currently celebrating its 10th anniversary, Trioni started as a farm diversification venture, tapping into the expanding organic food and drink market for Welsh dairy products.
Since then the family-run company has gone from strength to strength and Trioni now processes over 2 million litres of milk per year, employing ten people and a turnover of £1.5million.
Its flagship product, the multi-award-winning Daioni range of flavoured organic milk drinks, sells across the UK and the company recently launched its new multi-lingual packaging to meet its growing export trade.
Trioni Celebrates Their 10 Year Anniversary
A decade of organic success for Welsh farming pioneer
Pembrokeshire-based Trioni, a leading producer of organic Welsh milk, is this year celebrating its 10th anniversary and reflecting on a decade which has seen the company build an international following for Welsh milk and launch the UK’s first and only organic flavoured milk drink – Daioni.
Trioni was founded in 2002 to carve out a unique place within the expanding organic food and drink market for Welsh dairy products and combat falling revenues in the farming sector through diversification. Since then the company has gone from strength to strength and Trioni now bottles over 3.5 million litres of milk per year. Today, Trioni sells its fresh milk and cream across Wales and the company’s organic UHT milk is exported around the globe, bringing a taste of Wales to far-flung destinations such as Malaysia, Dubai and Singapore.
Laurence Harris, the farmer behind the Trioni brand, commented: “We’re hugely proud of all we’ve achieved over the past decade. We’ve learnt a lot since deciding to convert to organic farming in 1999 when my son Tom joined the business and worked hard to introduce the taste of organic Welsh milk to new and growing audiences. Without doubt one of our most exciting achievements of the past 10 years was the launch of Daioni – our flavoured milk drink, which is a unique product in the UK.”
Daioni came onto the market in 2003 after Laurence and his wife Eira spotted a gap in the market for an organic flavoured milk drink, low in fat and free from any artificial colours and flavours. Pronounced ‘dye-on-knee’ and meaning ‘goodness’ in Welsh, Daioni is available in strawberry, chocolate and banana flavours. Daioni has built up a dedicated following since its launch, particularly with health-conscious families, and it’s now widely available across the UK through retailers such as Ocado and Able and Cole.
“10 years in and we’re certainly not resting on our laurels,” added Harris, “we’re in the process of developing more unique products and exploring new markets both within the UK and further afield. 2012 is set to be one of our most exciting years yet!”