Welsh company Monty’s Brewery visited Ireland selling quality stout from Wales to Ireland on Saint David’s Day.
Delyth Humphreys, 21, from Abermule, in Mid Wales, who is Monty’s Brewery sales representative, made the journey as her first-ever trip to the ‘Emerald Isle’ to attend the Food and Drink Trade Development Visit in Dublin from Monday, February 29th to Wednesday, March 2nd – including St David’s Day on Tuesday, March 1st.
Monty’s has firmly established itself as Mid Wales’ premier brewery. It is based in the historic castle hill-topped town of Montgomery – a popular “foodies destination” – near Welshpool, in Mid Wales, alongside Offa’s Dyke, with more than 16 regular, seasonal and specials brews and two local pubs, as well as their new Visitor Centre and special theme nights.
Del said: “We are sure that the Irish buyers liked our Welsh stout, Midnight, which is lighter than some stouts and has a great flavour.”
“We attended a Trade Development Show, in association with the Welsh Government and the British Embassy, being held in Dublin, Ireland on Monday, February 29th.”
“It is a Leap Year, so I thought I might find someone to propose to while I’m there,” joked Del.
“It was my first visit to Ireland and I enjoyed promoting our range of Monty’s Ales, especially Masquerade, because it is gluten-free and there is a big gluten-free market out there.”
“We took plenty of samples of our ales to try, especially cases of Sunshine, my personal favourite, Masquerade and of course, our stout, Midnight.”
“I met the buyers from Ireland on Tuesday and Wednesday at the show and it was great to be selling our quality Welsh products in Ireland on St David’s Day!”
Russ Honeyman, owner of Monty’s Brewery, who is responsible for exports and logistics, said: “Along with other food and drink companies of Wales, we took our produce which includes four of our beers to Dublin.”
“We were promoting our Welsh stout, Midnight, to the Irish! But you don’t have to be Irish to enjoy stout or to brew it. There are great Celtic ties between Ireland and Wales and we are hoping that this trade mission was a great opportunity to add to our brand’s exports.”
“We also took our gluten-free beer Masquerade. There is a growing market in Ireland, as there is in the rest of Europe, for gluten-free products. So many people are deciding to go on a gluten-free diet now because they are finding out that an intolerance, through their auto-immune response, can cause an awful lot of health issues. We will be increasing our range of certified gluten-free beers to accommodate this interest.”
“And we are pleased to have been shortlisted for the FreeFrom Food Awards for the second year running.”
“We also provided tastings of our ever-popular golden ale, Sunshine and our new Imperial India Pale Ale, Eastbound – a cracking beer at 7.3% alcohol content.
Monty’s will also be launching a whole new and exciting ale, with a special link to Welsh and English hearts and heritage very shortly, so watch this space.
For more infortmation about Monty’s Brewery please visit: www.montysbrewery.co.uk